Children's Book Drive

Only 62% of children in Washington State can read at a basic level by the time they reach the 4th grade. The event's goal was to gather books that will be given to Children's Literacy Program where they'll distribute them appropriately to children considered at-risk.

The creative strategy was to produce imagery and typography emphasizing simple design, that would cause sympathy and compassion which would encourage students to help children by providing them new books to keep and treasure.