Eddie Bauer Camp
Eddie Bauer, the Original Outdoor Outfitter, announced the launch of its new tent, pack and sleeping bag collection. As a Web Designer, I worked cross-functionally with branding, marketing & engineering teams to present the new collection through engaging & interactive user-interface while maintaining the essence of the brand and keeping it consistent through typography and clean design.
Partnered with branding, marketing, merchant to design high-impact emails while ensuring the highest level of creative quality and adhering strictly to brand guidelines.
While presenting new collections on the Women’s category, focus was placed on the versatility of several key items in the collection. The main goal was to show women the value of these items as foundation pieces for their wardrobe, increasing conversion, as well as providing styling ideas and increasing average order size by selling multiple looks on each slide.
Created visual concepts and online solutions for a variety of e-commerce scenarios including home page, category pages, shopping tools, and interactive content.