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Photo Art Direction

In my role at Beauty.com, I led the implementation of trend-based content in a wide variety of marketing campaign materials. My on-set art direction for photography prep and shoots maximized visual appeal across all deliverables.

Email Marketing

Was tasked with creating more effective, modern and mobile-optimized email template. The approach was to make our email headers and footers more mobile friendly, decrease the overall width of the emails, rethink our current grid structure and generally make our email design more intuitive, clean and linear.

Print

Web Content

Created trend-based content into marketing campaign materials, leading projects from brief to execution. Translated visual designs for multiple marketing deliverables across digital devices.