Conceptually developed and executed successful e-Commerce business venture called Uniquestroke.com promoting various unique art pieces. As Co-Founder and Artistic Director, responsible for web site design, social media outreach, and marketing strategy. Developed visually impactful design and photography for each new promotion.
I was lucky to work with the book author Klaus Joehle on his new WordPress website. The goal was to create something unique within its category. Design solutions would have to be easy on the eye, intuitive to use, interesting and relevant, providing a pleasant and memorable experience.
Affiliates banners & Social Media banners for Julep with the objectives to drive holiday product sales, capture email address and drive Maven acquisition. With a fun, colorful and eye-catching tone these banners runs across a broad variety of social media sites like Facebook, Instagram, Twitter, Pinterest and Julep blog
Eddie Bauer, the Original Outdoor Outfitter®, announces the launch of its new tent, pack and sleeping bag collection. The new collection includes gear that is designed and built upon the same Guide-Built, Guide Tested strategy used to design the First Ascent technical apparel and ranges from the Everest-ready tents, packs and sleeping bags, to a full gear offering for a family weekend getaway. Making Eddie Bauer proud to be THE outdoor outfitter for every adventure.
Eddie Bauer’s Women’s New Arrivals experience was created to show-off new winter products and to encourage the customer to click through and see the new exiting collection.
I had the chance to work on several email campaigns for Julep. The creative objectives were to conveys the “vibe” of Julep while driving the customer to the website to purchase or to get more familiar with the products.
Launch of Black Friday! Julep used $1 polish to lure customers to click through to Julep.com and then will be featuring 3 deep discounted sets + additional black Friday blow out items. The big bold, flashing, obnoxious $1 polish as a primary message had to get the customer exited about the amazing deal.
Support Julep’s relationship with Sephora by providing content that they can use on social channels to drive sales to Sephora.com
Pandora web skins were designed to draw attention and encourage user to click on the corresponding 300x600 banner. The objectives were to show-off Julep products to create excitement and intrigue about the brand.